Oldies 98.1

Broadcasting at 98.1 MHz as Big Hits 98.1, the station programs classic popular music from the 1950s through the 1970s, a format historically known as oldies radio. The oldies format draws from a broad stylistic palette that includes early rock and roll, doo-wop, Motown soul, surf music, British Invasion acts, bubblegum pop, and rhythm and blues. Core artists associated with the format include Elvis Presley, Chuck Berry, The Beatles, The Beach Boys, Jerry Lee Lewis, and The Four Seasons, among many others of the era. A defining characteristic of traditional oldies programming is a tightly curated playlist, often limited to several hundred of the most recognizable hits, built on the principle that passive listeners remain engaged when presented with familiar material. The station supplements its music programming with on-air requests and maintains a social media presence via Instagram. Evening hours feature extended music blocks under automated programming. The format occupies a position adjacent to classic hits radio, which extends the era of focus to include 1980s chart music, though oldies stations traditionally anchor their identity to the pre-1970s canon.