Mike FM 103.7

An FM station operating at 103.7 MHz and serving the Kerrville area and the surrounding Texas Hill Country. The outlet positions itself as a mix-format service, drawing on a broad range of popular music suited to the Hill Country region and describing its programming identity as a Hill Country mix tape. The station is part of a local cluster of properties operating under JAM Broadcasting, a community-focused broadcaster serving the area. Co-owned outlets in the cluster include a Texas country station, a rock-formatted outlet, an AM station, and two sports radio channels, forming a multi-format local radio group. JAM Broadcasting describes its approach as community-focused and results-driven, emphasizing local advertiser relationships and regional event involvement alongside its music programming.