99.3 The Lift

This radio station broadcasts a format featuring classic hits, with programming that includes music news and updates on artists such as Olivia Dean, Jennifer Lopez, Harry Styles, Charlie Puth, and Sting. The station also provides local news coverage, including reports from KeweenawReport.com, covering topics like community events, local government appointments, and educational initiatives. Sports coverage is a significant component, featuring updates on Michigan professional sports teams including the Tigers, Lions, Red Wings, and Pistons, as well as local high school and collegiate sports results. The station is a sponsor of the Keweenaw's Signature Sled Dog Race and highlights local businesses and services.