Cidade 925

The station offers an eclectic programming format, blending popular music with local, regional, national, and international news and information. The broadcaster emphasizes a participatory approach, encouraging listener interaction and featuring campaigns of public service. Musical selections are interspersed with informational bulletins, creating a diverse listening experience. The station’s programming includes a focus on sertanejo music, highlighting both established hits and current chart-topping tracks, alongside a variety of other genres. The station also regularly features promotions and contests, such as opportunities to win prizes like pizza and baskets of bread, and actively encourages listener participation through various channels. Recent promotional events include partnerships with Termas São Pedro, offering listeners the chance to win trips and experiences. The station's daily schedule is anchored by several recurring programs. “Feliz Cidade” airs Monday through Friday from 8:00 AM to 10:00 AM, while “Giro Cidade” runs Monday through Friday from 6:00 AM to 8:00 AM. Weekend listeners can enjoy “Balanço da Cidade” from 12:00 PM to 1:00 PM on Saturdays and Sundays. A traffic report, “Informativo Trânsito,” is broadcast three times daily between 7:00 AM and 11:00 AM, excluding holidays. Specific blocks of time are dedicated to “Playlist Cidade,” offering curated music selections throughout the day on weekdays and during specific hours on weekends. Segments like “Sucessos da Cidade” and “De Duas Uma,” with the latter airing at 9:20 AM, 2:20 PM, and 7:20 PM on weekdays, and 8:20 AM and 6:20 PM on weekends, provide regular opportunities for listener engagement. A “Momento de Amor” segment is featured daily from 11:00 AM to 2:00 PM. Founded in 1976, the station holds the distinction of being the first “Rádio Cidade” in the nation, quickly establishing itself as a prominent broadcaster within the state. The station’s history reflects a commitment to local engagement and a broad programming approach. The broadcaster has consistently maintained a leadership position in audience share within its region, demonstrating its enduring popularity and influence. The station regularly publishes its ECAD reports, detailing the music played and associated royalties paid, demonstrating transparency and adherence to industry standards. The website also highlights the station's role in promoting and selling products, further solidifying its position within the local community. The station provides multiple avenues for listener interaction, including a phone number (19) 3276-2000 for music requests and a platform for registration to participate in promotions and contests. Listeners can also access a playlist of the most requested songs and follow the station's Spotify account. The website regularly publishes news and updates related to the music industry, including articles about artists like Diogo Nogueira, Bruno Mars, Ana Castela, Luan Santana, Ludmilla, and The Weeknd, as well as coverage of events like auctions and planned international shows.