La96 FM 96.7

The broadcaster operates as a POP station, identified by the frequency FM the station. Its format focuses exclusively on Pop music, catering to listeners with contemporary and popular sounds. The station’s identity is intrinsically linked to the city it serves, positioning itself as “POP the local area.” The website indicates the station’s ongoing operation with a current edition number of 2731, dated March 12, 2026. Recent news coverage on the website highlights local events and announcements, demonstrating the station’s role in community information dissemination. The broadcaster’s programming extends beyond music, incorporating news and public service announcements. Recent reports include an announcement from Gustavo Menéndez regarding a potential candidacy for governor, and a report from the Municipality of Berisso detailing the interception of a theft from a local grocery store. The website also features updates on research from the UCALP regarding intergenerational housing models, and details about the Port’s efforts to strengthen ties with regional sports organizations. Furthermore, the station shares information about the commencement of classes at the Jockeys Apprentices School and payment deadlines for vehicle taxes through ARBA. The broadcaster has been involved in reporting on significant local events, such as the passing of Hipólito, a 26-year-old hippopotamus at the Bioparque. The station also covered the participation of judges and prosecutors at the opening of regular sessions led by Mario Secco in Ensenada. A five-year plan to revitalize the local port was presented, with the involvement of the Intendant of Ensenada, Mario Secco. The station also promotes cultural events, specifically highlighting the March programming at the Teatro Municipal Coliseo Podestá, which is celebrating its 140th anniversary. The broadcaster actively engages with the community by providing a platform for local news and announcements. The website serves as a central hub for information regarding municipal services, public safety, and cultural events. The station’s website also provides details about opportunities like the Jockeys Apprentices School, demonstrating a commitment to local development. The station’s presence is further reinforced through its reporting on initiatives like the intergenerational housing project and the port revitalization plan, illustrating a dedication to addressing community needs and promoting regional growth.