La Mejor 106.3 KGAM FM

KGAM-FM is a Spanish-language commercial radio station broadcasting on 106.3 MHz, operated by Lazer Media and formatted as an Adult Hits en español outlet. The format, marketed under the "La Mejor" brand, is positioned similarly to an oldies format but targeting Spanish-speaking audiences, with a particular appeal to second- and third-generation Hispanic listeners in the 25–54 demographic. Lazer Media operates the La Mejor brand across multiple California markets including Oxnard, Bakersfield, Santa Maria, Salinas, Sacramento, Santa Rosa, and Victor Valley, as well as Reno, Nevada. Programming runs weekday and Saturday dayparts with distinct on-air personalities. The station is part of a cluster of Spanish-language stations managed by Lazer Media, headquartered in Oxnard, California.