KSNA - 100.7 My FM

A commercial FM radio station broadcasting at 100.7 MHz under the "100.7 My FM" brand, licensed to Idaho Falls, Idaho. The station is owned by Sand Hill Media Corp and carries programming from Jones Radio Networks, formatted as Bright Adult Contemporary. The history of the current license extends to 1966, when KGVM-FM signed on at 99.1 MHz under Golden Valley FM, Inc. Ownership transferred to Idaho Broadcasters, Inc. in 1975 following two years of FCC review delays. The call letters subsequently changed to KUPI-FM, a designation that persisted — with a period as KQPI-FM from 1979 to 1988 — for most of the following three and a half decades. A significant multi-station frequency reorganization across the Mountain West in 2011 relocated the 94.3 license to 99.1 FM and the 99.1 license to 100.7 FM. To maintain the KUPI-FM country format at 99.1, the station then operating at 94.3 as KSNA moved to the 100.7 frequency, simultaneously adopting a shift from Contemporary Hit Radio to adult CHR. The KSNA call letters transferred to the 100.7 frequency as part of this arrangement. As of 2025, the station serves as the East Idaho radio affiliate for BYU Football and Men's Basketball through the Nu Skin BYU Sports Network. Its FCC Facility ID is 55237.