WNBB FM 97.9 The Bear

A commercial FM radio station broadcasting at 97.9 MHz in eastern North Carolina, branded as "The Bear" and operating under the Bear Radio identity. The station programs a traditional and contemporary country music format, positioning itself as the leading country music outlet for the Eastern NC region. Programming runs around the clock with named on-air personalities covering morning, afternoon, evening, and overnight dayparts. The station actively promotes community engagement through a local events calendar and listener interaction, maintaining ties with the surrounding coastal communities.