WRBO FM 103.5

An urban adult contemporary station licensed to serve the Memphis metropolitan area and operated by Cumulus Media with studios in East Memphis. The station plays a blend of current and classic rhythm and blues music tailored to urban audiences. The station's format evolved from a regional soul and classic R&B focus in 1998 to incorporate contemporary urban adult contemporary content, reflecting changing music preferences and demographic trends. The station carries syndicated morning programming and midday talk shows targeting adult audiences. It previously held broadcast rights for professional basketball games in the region and maintains significant community involvement through local events and promotions.