WSRV 97.1 The River (US Only)

Programming focuses on classic rock and classic hits, with a broad playlist of familiar guitar-driven songs and a presentation style shaped for repeat daily listening. The format suits users looking for established rock artists, recognizable catalog tracks, concert information, and a steady broadcast identity rather than current pop or alternative discovery. Public station information identifies the service as a commercial classic rock outlet owned by Cox Media Group, with additional digital subchannels and a history tied to the wider rock radio market. Listeners can expect a conventional full-time rock station experience: hosts, music blocks, promotions, event mentions, and occasional sports or market-related affiliations. For discovery and SEO, the strongest signals are classic rock, classic hits, rock radio, and heritage artist programming.