Rádio Ilustrada FM 102.3

The broadcaster delivers a programming format focused on serving the local and regional commerce, providing a platform for businesses to promote their products and engage with customers. A key element of this approach is facilitating direct communication between businesses and consumers through initiatives like “PIT STOP” and a customer service system. The station emphasizes its role in amplifying the voices of local businesses and fostering a connection with the community. The broadcaster also highlights its commitment to providing a diverse range of programming options, catering to businesses seeking to enhance their brand visibility and reach a wider audience. The website indicates that the station’s programming is designed to be adaptable to various genres and styles, ensuring relevance and appeal to a broad spectrum of listeners. The station’s daily schedule includes several distinct programs. “Bom Dia Ilustrada” airs Monday through Friday from 8:00 AM to 11:00 AM. Following this, “Junto & Misturado” runs Monday through Friday from 12:00 PM to 2:00 PM. A news segment, “Jornal do Bellini,” is broadcast Monday through Friday at 10:17 PM. The website offers a more detailed view of the complete programming schedule for those seeking further information. A significant portion of the station’s audience, approximately 52.67%, actively participates through telephone requests for music and involvement in promotional activities, alongside engagement on the station’s social media platforms. The broadcaster holds a prominent position within the state, consistently ranking among the top ten radio stations. It is recognized as the fastest-growing radio station in the region, maintaining a strong connection with its target demographic. The station boasts a powerful transmission signal, utilizing over 30,000 watts, and its broadcast range extends to over 200 cities, encompassing areas in the Northwest and West of the state, as well as reaching across the borders into neighboring territories. The station's reach and influence are further underscored by its impressive audience share, reported as 30.7%. The station utilizes technologies to personalize user experience, tailor advertising, and recommend content. This includes the use of cookies and other tracking technologies, with users being directed to a privacy policy for more information and the option to consent to such monitoring. The broadcaster actively encourages listener participation and interaction through various channels, including telephone requests and social media engagement, fostering a sense of community and connection with its audience.