98FM Curitiba

The station provides a blend of information, entertainment, and music, catering to the evolving preferences of its listeners while valuing the culture and economy of the surrounding region. It aims to be attuned to changes in listener behavior and reaches over 600,000 listeners monthly through various platforms including mobile devices, homes, and vehicles. The broadcaster's programming includes a mix of popular music, news updates, and traffic advisories, reflecting a commitment to both local relevance and broader appeal. Music charts are featured, showcasing current popular tracks across various genres. The station also highlights local events and news, such as the Ironman 70.3, the Curitiba Half Marathon, and Women's Day celebrations, demonstrating a focus on community engagement. The station’s programming includes segments like “Últimas da 98!”, which delivers news and commentary, and “Conversas de Daniel Vorcaro,” which features viral content and discussions. Specific musical selections are highlighted in playlists such as “RETROVISOR” and “Sequência 98FM,” showcasing artists like Gusttavo Lima, Ana Castela, Luan Santana, and Simone Mendes. The station also provides traffic information, specifically noting upcoming disruptions related to the Ironman 70.3, the Curitiba Half Marathon, and a Women’s Day event. A notable segment, “98 nas Escolas,” focuses on socioculture activities aimed at youth inclusion. Recent news coverage includes a report on the death of an athlete during an Ironman competition and a story about a motorista por aplicativo (ride-share driver) who was kidnapped and tortured. The station has a history of community engagement, exemplified by the “98 nas Escolas” project, which began in 2016 and aims to impact young people through socioculture activities promoting inclusion. The project has demonstrably transformed lives and reflects a broader commitment to social and cultural inclusion. The station also reports on significant infrastructure developments, such as the ongoing construction of the Guaratuba bridge, which will connect Matinhos and Guaratuba for the first time. The station’s coverage extends to local events and human-interest stories, such as a feature on Jade Magalhães and her daughter with Luan Santana. The station broadcasts on 98.9 FM and offers content accessible via online platforms. It provides real-time traffic updates and information related to major events impacting transportation. The “98 nas Escolas” project exemplifies the broadcaster's commitment to social responsibility and community involvement. The station also features a gallery showcasing partnerships with local businesses, including O Boticário, Condor, and Raia. Recent news coverage includes a report on the revocation of a prison sentence for a former athlete, highlighting the station’s role in reporting on legal and social issues.