Hiperativa FM 96.7

The station provides a portal for entertainment and news, focusing on a blend of popular music genres. Its programming primarily features Pop, Sertanejo, and Pagode music, delivering current hits and updates on what's happening in the music world. The broadcaster aims to be a source for music lovers seeking a diverse selection of contemporary sounds and relevant news. The website highlights a constant stream of new music and information, establishing the station as a key source for these genres within its listening area. The station regularly hosts promotional campaigns and contests, engaging listeners through various interactive opportunities. Recent promotions include “2026 DE BOLSO CHEIO,” “ADEGA DO PAIZÃO,” “RELAXA, MÃE!”, “SE MEU CARRO FALASSE,” “NATAL ACELERADO,” “MEU PAI EM UMA GELADA!”, “CAMPANHA NEM TUDO É LIXO 2024,” “A VÉIA MERECE,” “ABASTECE AÍ PAIZÃO!”, “Casamento dos Sonhos,” and “A MINHA MÃE QUE MANDA.” Several of these promotions have concluded, while others remain active, encouraging participation through specific rules and regulations. Winners of past promotions, such as Zenaide M. E. Eing (gasoline for a year), Luiza Monn and Jozimar Rocha Tavares, and Jaine F. Walter, have been publicly recognized. The station also shares photographic coverage of local events, including the reinauguration of Farmácia São Marcos in Rio Fortuna, the Mega Feirão Meu Carro Novo, and the Semanaço dos namorados at Lojas Quero Quero. While the website does not detail a comprehensive history of the broadcaster, it demonstrates a consistent commitment to community engagement and promotional activities. The repeated emphasis on promotions and contests suggests a long-standing tradition of listener interaction and a desire to create excitement and reward participation. The inclusion of photographs from various events indicates the station’s involvement in local happenings and its role as a chronicler of community milestones. The consistent branding and promotional campaigns suggest a well-established presence and a dedication to maintaining listener engagement. The station utilizes its website as a platform for sharing news, photographs, and promotional details. The website serves as a central hub for listeners to access information about current promotions, view photos from recent events, and stay informed about happenings within the community. The use of hashtags, such as #HIPERAÇÃO, further enhances the station’s online presence and facilitates interaction with listeners on social media platforms. The website’s design prioritizes easy access to promotional information and visual content, reinforcing the broadcaster's commitment to providing a dynamic and engaging online experience.