NOW Radio - Rock

The broadcaster delivers a music-focused listening experience, primarily featuring music from the 1980s to the present day. Its core programming revolves around delivering popular music across a broad range of genres, catering to a diverse audience. The station emphasizes a blend of nostalgic classics and contemporary chart-topping hits, aiming to provide a consistently engaging and familiar listening environment. Essential local updates, including news, weather, and travel information, are integrated throughout the day to serve as a valuable resource for listeners. The station’s commitment extends to providing a platform for businesses to connect with the local community through advertising opportunities. The daily schedule is structured around several distinct shows and time slots. Listeners can tune in to “NOW Afternoons with Mark Collie” from 1:00 pm to 4:00 pm, with opportunities to engage via text (0789 701 655, starting messages with ‘NOWRADIO’), email (studio@mynowradio.co.uk), or WhatsApp (01313 580 280). Other programming includes “NOW Drive Home” (4:00 pm - 7:00 pm), “NOW Evenings” (7:00 pm - 10:00 pm), “NOW Night Shift” (1:00 am - 6:00 am), “NOW Alarm Call” (6:00 am - 7:00 am), “NOW Breakfast” (7:00 am - 10:00 am), “NOW Workday” (10:00 am - 12:00 pm), and “NOW GIANT Jukebox” (12:00 pm - 1:00 pm). Each of these segments primarily features music from the 1980s to the present, with variations in focus and style. The station also offers “NOW Extra,” which delivers “the BIGGEST HITS all day.” The broadcaster was originally established during a 2022 lockdown period. Since its inception, it has evolved into a dynamic platform connecting with music lovers. As of 2026, the station is expanding its reach with hyper-local versions serving various regions. This expansion demonstrates a commitment to maintaining a strong connection with communities throughout the region. The station’s growth reflects a dedication to providing a relevant and engaging listening experience. The station is accessible online, through smart speakers, and via a dedicated application. It broadcasts across the region, offering an “ultimate listening experience.” The platform integrates regularly updated weather information, contributing to its role as a source of essential local information. Listener feedback is actively solicited and valued, as evidenced by the inclusion of listener reviews on the website, with one review highlighting the station’s ability to evoke positive memories and provide a consistently enjoyable listening experience.