NOW Radio - Extra

The broadcaster delivers a music-focused listening experience, primarily featuring music from the 1980s to the present day. The station’s programming emphasizes popular music across a broad range of genres, catering to a diverse audience with a focus on delivering “the BIGGEST hits.” Essential local updates are integrated throughout the day, including news, weather, and travel information. The station aims to provide an “ultimate listening experience” for music enthusiasts. The broadcaster also offers several distinct programming streams, including NOW Rock, NOW Gold (featuring 60s and 70s music), NOW Radio 80s, and NOW Radio Dance, expanding the musical offerings beyond the core 80s to NOW format. The website highlights a commitment to providing “Great MUSIC all the time.” The station’s daily schedule is structured around several distinct shows. “NOW Afternoons with Mark Collie” broadcasts from 1:00 pm to 4:00 pm, allowing listeners to engage via text (0789 701 655, starting messages with “NOWRADIO”), email (studio@mynowradio.co.uk), or WhatsApp (01313 580 280). Other scheduled programming includes “NOW Drive Home” (4:00 pm - 7:00 pm), “NOW Evenings” (7:00 pm - 10:00 pm), “NOW Night Shift” (1:00 am - 6:00 am), “NOW Alarm Call” (6:00 am - 7:00 am), “NOW Breakfast” (7:00 am - 10:00 am), “NOW Workday” (10:00 am - 12:00 pm), and “NOW GIANT Jukebox” (12:00 pm - 1:00 pm). All programming, except for the “NOW GIANT Jukebox” segment, features music from the 1980s to the present. The station provides a consistent playlist of music throughout the day, with a focus on familiar and popular tracks. The broadcaster was originally established during a 2022 lockdown and has since evolved into a dynamic platform. As of 2026, the station has expanded its reach, introducing hyper-local versions catering to specific regions. This expansion demonstrates a commitment to maintaining a strong connection with music lovers throughout the area. The station’s growth reflects a dedication to providing a relevant and engaging listening experience. Listener reviews express appreciation for the station’s music selection and the memories it evokes, highlighting the positive impact on listener mood and overall enjoyment. The station is accessible through multiple platforms, including online streaming, Smart Speaker integration, and a dedicated application. The website emphasizes opportunities for businesses to partner with the broadcaster, offering a pathway to connect with the local community through advertising. The station’s website also provides links to recently played tracks, offering listeners a way to discover and revisit favorite songs. The platform actively encourages listener engagement and provides multiple avenues for communication and feedback.