WLAY 100.1 FM

Established in 1986, this commercial station has undergone numerous frequency and call letter changes throughout its operational history, reflecting the evolving broadcast landscape and regulatory environment. Originally authorized at 97.7 MHz with 3,000 watts of power, the station has been subject to multiple frequency reassignments, including relocation to 103.5 MHz in 2007 and subsequently to 100.1 MHz in 2016. The station's ownership history encompasses several major broadcasters including Cumulus Broadcasting, Clear Channel Communications, and URBan Radio Broadcasting, with the current operator acquiring the facility in 2019. Programming features a classic country format with syndicated morning entertainment, local midday and afternoon shows, and community-focused content. The station provides coverage of local sporting events and high school athletics. The station's community of license was changed from Russellville to Littleville in connection with frequency adjustments. Multiple call letter designations have identified the facility since its initial authorization, reflecting ownership transitions and strategic programming repositioning.