97.3 Talk FM

This radio station has been serving the Sandhills region for over 50 years. Its programming is primarily focused on talk radio, featuring a variety of shows and hosts. Notable programs include "Mornings with the Leaderman," hosted by Steve Leader Adams, and "All Things Moore County with Bill Sahadi," which covers local living, community, real estate, and lifestyles. The station also broadcasts "The Sandhills Premier Show on Moore County Living." Financial programming is represented by shows like "Financial Safari," "White Horse Financial," and the "Retire 360 Show," focusing on preparation, financial advice, and wealth management. Sports enthusiasts can tune in for Duke Football and Basketball broadcasts, including pre-game shows. The station provides multiple listening options, including live streaming via TuneIn for mobile devices. Community information is also a component, with sections for community messages, volunteer needs, and local election information. The station has also provided hurricane relief information and COVID-19 updates. A meet and greet event with host Erick Erickson was also promoted.