KWOC FM 93.3

A news and talk radio outlet licensed to serve the southeastern Missouri region, with roots stretching back to 1938 when it first began broadcasting on the AM dial at 930 kHz. The station operates under the ownership of Max Media's River Radio division, with the broadcast license held by MRR License LLC. The programming lineup centers on syndicated talk and news content drawn from nationally recognized voices. Regular programming has included Coast to Coast AM with George Noory, The Osgood File with Charles Osgood, The Dave Ramsey Show, and political commentary programs hosted by Rush Limbaugh, Sean Hannity, Glenn Beck, and Mike Gallagher. This mix reflects a format oriented toward conservative talk radio audiences and personal finance programming common across the American news/talk landscape. Beyond national syndication, the station maintains a local presence by hosting community-oriented broadcasts, including debates between candidates for local elected offices. These events are streamed via the River Radio social media and YouTube channels, extending their reach beyond the traditional over-the-air audience. Contests, local happenings, and civic event coverage round out the station's community engagement efforts. The 93.3 FM frequency serves as a companion translator rebroadcasting the main 930 AM signal, extending coverage across the Poplar Bluff market and surrounding areas of southeast Missouri. The Federal Communications Commission assigned the KWOC call sign designation to the station.