KPRL AM 1230

Broadcasting at 1230 AM, this commercial radio station serves the North San Luis Obispo County area of California with a news, talk, and sports format. The station promotes itself as "the right choice" for local information in the North County region and maintains close ties to its community through local news coverage and talk programming. Weekday programming includes a midday block called "Sound Off" featuring a rotating roster of local guests, commentators, and community voices across recurring segments throughout the week. Local news coverage addresses law enforcement matters, municipal affairs, environmental advisories, and community events specific to the surrounding Central Coast communities. The station invites listener interaction and operates a publicly listed phone line for audience contact.