WMCT AM 1390

A commercial radio station licensed to a small Appalachian community in northeastern Tennessee, near the Virginia border, operated by Johnson County Broadcasting, Inc. The station broadcasts a classic country music format and serves as a community hub for Johnson County residents. In addition to its AM signal at 1390 kHz, the station is also heard on 102.9 FM, branded as "The Mountain," extending its reach across the rugged terrain of the region. WMCT provides local news coverage, airing newscasts weekdays at 7:06 a.m., 12:06 p.m., and 5:06 p.m. The station holds an exclusive arrangement as the broadcast home of Longhorn Sports, providing coverage of local athletics to the community. Beyond country music and sports, WMCT incorporates religious programming into its weekly schedule, including a three-hour block of Contemporary Christian music titled "The Uplift," which airs on Sunday evenings from 9 p.m. to midnight. The station actively encourages listener participation in shaping its programming and serves as a local events clearinghouse for Johnson County, accepting community event submissions from the public.