The Choice

An internet radio station dedicated to 1980s hair band music and the broader hits of that decade, operating as a companion channel alongside 97.3 The ARC, a hard rock and metal outlet sharing the same platform. The station's programming philosophy centers on variety and unpredictability within the 1980s genre, drawing from hair metal, pop-rock, and harder-edged material that defined the era. The playlist is described as deliberately diverse within its format, avoiding the repetition common to niche decade-format stations while maintaining thematic consistency around the sounds and acts of the decade. Artists cited as representative of the format include hair metal and arena rock acts that achieved prominence during the 1980s. The station broadcasts without commercials and operates as a streaming-only service, targeting listeners seeking an alternative to conventional terrestrial radio's approach to classic-decade programming.