Masala Radio

An online radio station serving the South Asian community with a programming format centered on Bollywood music, Indian pop, and Indo-American cultural content. The station holds an FCC application and is powered in partnership with Tara Energy. Its schedule is organized around a roster of named radio jockeys and features recurring daily programs. Flagship programming includes Drive Time Dhamaal, a weekday evening rush hour show blending comedy, Bollywood music, shayari, and news updates covering developments relevant to Indo-Americans in the Houston area and from India. The show Mohabbatein airs multiple days per week, and additional programs rotate across the weekly schedule including Smooth Jazz Cocktail, Reggae sets, gospel programming, and throwback music blocks. The station targets the South Asian diaspora in the greater Houston metropolitan region, providing a mix of entertainment, cultural connection, and community engagement across its programming day.