KNAF AM 910

An AM broadcast outlet serving the Texas Hill Country region with a country music format. The station has been under family ownership since the 1950s when the Fritz family acquired it. The station's history reflects decades of community involvement through local event coverage and programming that emphasizes regional agricultural and cultural matters. The ownership transitioned to the current family in the 1990s, who expanded the broadcast network to include multiple FM and AM signals across several communities in central Texas. The station carries local sports broadcasts, daily news programming, and specialized content including agricultural segments and music focused on American country traditions. The broadcast operation maintains a strong emphasis on local news and community announcements, with programming designed to serve the specific needs of rural and semi-rural listeners in the region.