Kiss FM 103.5

A Top 40 contemporary hit radio format station operating under the KISS-FM brand, which has been established in the United States since the 1970s. The brand's expansion began in the late 1970s when various radio stations adopted the "Kiss" call sign; the most well-known being KIIS-FM in Los Angeles, which adopted its call sign in 1975. iHeartMedia currently owns and operates most KISS-FM formatted stations across the United States, with programming that features both nationally voice-tracked content and locally customized playlists tailored to regional demographics. The KISS model emphasizes consistency in presentation while allowing flexibility in music selection to match audience preferences in different markets. The brand represents a standardized approach to radio programming modeled after commercial franchise concepts, with similar station identification and visual branding across multiple markets.