Rádio Cultural FM 107.9

The station primarily focuses on preserving and promoting Caipira culture, a significant aspect of the region’s heritage. Its programming centers around traditional music, storytelling, and community engagement, serving as a vital platform for local artists and cultural preservation efforts. The broadcaster aims to be a hub for the Caipira community, fostering a sense of belonging and celebrating the region's unique traditions through radio and in-person events. The station's content is designed to appeal to a broad audience interested in regional culture and music, while also providing a space for community interaction and information sharing. The broadcaster also provides a space for listener requests, business announcements, and feedback. The station’s daily schedule features a variety of programs catering to different tastes and interests. Weekday programming includes “Paisagem Sertaneja” from 5:00 AM, followed by “Saudades” presented by Majó Soares at 9:00 AM, and “Correio no Ar” hosted by Estevan Neves at 2:00 PM. “Lembrança Sertaneja,” presented by Marina Mira, airs at 4:00 PM, followed by “Jornal Cultural,” also hosted by Estevan Neves, at 6:00 PM. “A Voz do Brasil” broadcasts at 7:00 PM, and “Hora do Esporte,” co-hosted by Marcos Campos and Estevan Neves, begins at 8:00 PM. Evenings conclude with “Arquivo 107” at 10:00 PM. Weekend programming includes “Programa do Bíblico” on Saturdays at 7:00 AM and “Cultural Show” hosted by Christiano and Jhonny Abreu at 10:00 AM. Sunday mornings feature “Manhã Sertaneja” and throughout the weekend, musical programming is featured. The broadcaster’s origins are rooted in a desire to create a gathering space for Mozambique musicians, viola players, and participants in the Folia de Reis tradition, led by Mestre Zé Mira. This initial vision evolved into the Casa de Cultura Caipira Zé Mira, which has become the largest center for Caipira culture in the region. The station itself was licensed by the Ministry of Communications on December 17, 2010, operating under the designation 152/2010-SP and utilizing Channel 300. The station's commitment to cultural preservation and community engagement has solidified its position as a leading community radio station in the area. The station acknowledges Zé Mira as a foundational figure and incorporates his legacy into its identity. The station maintains communication channels for listener interaction, including phone lines and WhatsApp. It actively engages with the community through events held at the Casa de Cultura Caipira Zé Mira, specifically traditional viola gatherings every second and fourth Saturday of the month. These gatherings feature musicians from across the region and offer attendees the opportunity to enjoy traditional Caipira food prepared over an open fire. The station’s address is Avenida Nair Toledo de Mira, 4174 - Jardim Paulista. The broadcaster is also accessible via email at radiocultural107.9@gmail.com.