La Prima FM 87.9

The station provides a mix of local news, interactive programming, and music. A core commitment is to deliver local news updates, fostering community engagement through listener interaction and providing what is described as “good music.” The broadcaster aims to offer a sense of companionship daily, emphasizing a connection with the local community. Recent news stories highlighted on the station include reports on an arrest in Timbezinho related to drug trafficking and illegal weapons possession (dated February 12, 2026), an incident in Tijucas involving home invasions, assaults, and a fatality (December 11, 2025), and the arrest of a former manager suspected of embezzling over R$1.6 million (December 10, 2025). Additionally, coverage was provided for the Sicoob Mons Ultra Trail event and its positive impact on the regional economy (December 2, 2025). The station features a segment where listeners can leave messages, which are then broadcast. Examples of listener messages include greetings and acknowledgements to teachers, expressions of appreciation for the station, and personal messages shared with the broadcasting team. A recurring phrase in listener interactions is “Opa, alo mandado, amigo :)” suggesting a familiar and friendly tone in the station’s communication style. The website also provides a space for visitors to leave messages and view recent news headlines. Current statistics displayed on the website indicate a total of 283,960 visitors and zero users currently online. While the website does not detail a specific history or milestones for the station, it conveys a sense of established presence and community connection. The repeated emphasis on bringing “more joy” and fostering “good company” suggests a long-standing commitment to positive and uplifting programming. The inclusion of listener messages and news archives further indicates a history of serving as a vital source of information and entertainment for the local community. The broadcaster's focus on local events and community interaction suggests a deep-rooted involvement in the area it serves. The station utilizes cookies and similar technologies to enhance user experience and understand website usage. The website includes links to the station’s social media platforms. The broadcaster's online presence is actively maintained, with regularly updated news content and listener interaction features. The website also includes a privacy policy notice, indicating a commitment to transparency regarding data collection and usage.