Rádio 98 FM Curitiba

The station offers a blend of information, entertainment, and popular music, aiming to resonate with the evolving preferences of its audience while valuing the culture and economy of the surrounding region. It strives to be current and responsive to societal changes, reaching over 600,000 listeners monthly through various platforms including mobile devices, homes, and vehicles. The broadcaster’s programming is designed to cater to a broad demographic, reflecting a commitment to both local relevance and widespread appeal. The station’s website features news updates covering topics such as fuel price increases, internship opportunities with the local government, and reactions to recent events involving public figures. Recent news stories also include a discussion about a potential classification of criminal organizations as terrorist groups and a recipe for a traditional fish dish. The station's music selection includes a variety of artists and genres, as evidenced by the current playlist which features tracks from Simone Mendes, Gusttavo Lima, Ana Castela, Luan Santana, and Gustavo Mioto, among others. A “Happy Hour” segment provides listeners with current news and updates. The “98 nas Escolas” project, initiated in 2016, focuses on sociocultural inclusion activities for young people, aiming to impact and transform lives. A recurring segment, “Últimas da 98!”, delivers news and information to listeners. The website also promotes events such as the “Mutirão de Empregos e Feira de Empregabilidade PCD,” offering over 5,800 job opportunities, and the “Festival da Cerveja de Pinhais,” featuring the band “Atitude 67.” The station has demonstrated a commitment to community engagement, as evidenced by the “98 nas Escolas” project and the promotion of local events. The broadcaster actively participates in initiatives that support local culture and the economy. Recent online content highlights the station’s involvement in a campaign focused on hair nutrition, demonstrating a connection with its audience beyond music and news. The website also features a “Galeria da 98!” showcasing partnerships with businesses like RAIA and O Boticário. The station’s presence extends beyond traditional radio, with a focus on digital platforms and online content, including podcasts and news updates available on its website. The station is accessible via its website, offering a live stream and a repository of podcasts. The website provides a platform for news dissemination, event promotion, and audience interaction. The broadcaster’s online presence is actively maintained, with regular updates to news stories and event listings. The station’s commitment to digital engagement is reflected in its efforts to connect with listeners through various online channels, fostering a sense of community and providing access to a wide range of content.