Live 100 WURM

The station focuses on showcasing independent artists and entrepreneurs, positioning itself as an award-winning platform for their work. A core element of the station's programming is the promotion of emerging talent, particularly within the Hip Hop genre. The broadcaster actively encourages participation through initiatives like the #BARS Cypher, inviting artists to submit their best verses by contacting the offices at 812.773.3071. The station also highlights artists through monthly features, exemplified by the January 2026 Artist of the Month, Nazir Ben Juday, also known as Young Takeoff, and his singles 'Revelations 2:9' and 'Indiana's Gifts'. These featured artists and their music are made available on various music platforms. The station also provides a platform for entrepreneurs, recognizing one each month, such as CHEF LO on the GO, and promoting their businesses to the listening audience.