KYOX 94.3 FM

Broadcasting on 94.3 FM and branded as "The OX," this variety-format station serves a rural Texas market with a mix of country music and local community programming. A recipient of the Texas Regional Radio and Music Awards Station of the Year honor, it maintains a request line and hosts listener-facing promotions including concert ticket giveaways for major Texas music venues. Programming is anchored by a locally identified morning show hosted by Bob and Sue, and the station engages its audience through interactive contests such as NFL pick'em games and bracket challenges tied to local and regional sponsors. Its on-air content reflects strong ties to the surrounding agricultural and ranch community.