KJAY 1430 AM

A commercial AM station operating at 1430 kHz with 500 watts of daytime power, the outlet airs a World Ethnic format centered primarily on Hmong-language programming, supplemented by Russian-language content and religious broadcasts on Sundays. The Hmong are an ethnic group with origins across parts of Laos, China, Vietnam, Myanmar, and Thailand, and the station has long served as a primary media resource for Sacramento's substantial Hmong diaspora community. At night, power is reduced to 20 watts non-directional to avoid interference with other stations sharing the 1430 kHz frequency. Programming also reaches listeners via FM translator K251CA at 98.1 MHz, operating at 240 watts in Sacramento. The station first signed on May 23, 1963, built by the Gamble family in Stockton, California. It was subsequently purchased by Jack Powell in 1964, who relocated both the city of license and transmitter to Sacramento. Over its decades on the air, 1430 AM has carried a wide variety of programming, including religious content such as Voice of Prophecy, local community news, Hollywood celebrity gossip from Jimmie Fidler, R&B music during the 1970s and 1980s, and race results from Cal Expo during the State Fair season. Long-running religious programs remain on the station's weekend schedule, including From the Throne of God with Pastor Elsie Horton and broadcasts from St. Paul's Missionary Baptist Church with Dr. Ephraim Williams. The station covers the entirety of Sacramento County, as well as portions of several surrounding counties.