WARM 101.3

An adult contemporary radio station serving the greater Rochester metropolitan area of upstate New York. The station operates a VIP Club membership program and maintains an active community calendar featuring local event listings from publications and family-oriented outlets across the region. Concert promotion is a prominent part of programming, with the station presenting performances by artists including Tim McGraw, Dave Matthews Band, Blues Traveler, and tribute acts at regional venues. Coverage of major music industry events, including the annual Grammy Awards, is incorporated into the station's content mix under its Sound and Vision blog format. Seasonal community events such as a Breakfast with Santa gathering at local venues illustrate the station's engagement with its listening area beyond music programming.