AM 1240 WKDK - WKDK

The broadcaster operates as a dual-format radio station, transmitting on both AM and FM frequencies. Its programming focuses on a unique blend of oldies music and current songs, aiming to appeal to a broad audience. Alongside the music, the station provides news coverage spanning national, international, state, and local events. A significant portion of the programming is dedicated to local sports, including comprehensive coverage of the Newberry College Wolves and the Newberry High School Bulldogs, positioning the station as a key source for area sports enthusiasts. The broadcaster strives to be a community resource, offering a mix of entertainment and information. The station's programming is led by James P. “Jimmie” Coggins, who serves as Owner/General Manager and hosts morning sports broadcasts and traffic reports. Carole Murray, the Program Director, oversees afternoon music programming and manages the station’s website. Listeners can access the station’s content through a free mobile app and via the TuneIn app. The website features several sections including 'On Air', 'Sports', 'Loyal Listener Coffee Hour', 'Obituaries', and a 'Podcast' section, suggesting a diverse range of content beyond music and news. Testimonials from local businesses highlight the station's effectiveness as an advertising platform and its popularity among listeners. The broadcaster boasts a rich history, having been on the air since 1946. For over 75 years, the station has maintained its commitment to being “Newberry County’s Voice,” evolving from an AM-only broadcast to include an FM frequency. This longevity demonstrates a sustained connection with the community and an ability to adapt to changing media landscapes. The station’s enduring presence signifies its role as a long-standing institution within the local broadcasting environment. The website explicitly states that the station is celebrating its 80th anniversary, marking a significant milestone in its operational history. The station operates from a physical location at 3000 Hazel Street, with contact information provided for inquiries. It is managed by Newberry Broadcasting Company and includes a team of professionals beyond the Owner/General Manager and Program Director, including an Account Executive. The website also features a sponsor section, showcasing local businesses that support the station's operations. The broadcaster emphasizes its commitment to listener feedback and welcomes comments from its audience, reinforcing its dedication to serving the community.