WLNC AM 1300

A full-service AM and FM broadcaster serving Scotland County, North Carolina, the station operates on both AM 1300 and FM 95.1. Programming is locally focused, with news reports scheduled throughout the day at 6:00 AM, 6:30 AM, 7:00 AM, 8:00 AM, 9:00 AM, noon, 5:00 PM, and 6:28 PM. The station carries a weekday morning talk show originating from a downtown studio, followed by a replay of morning interviews at 6:00 PM. Weather reports are provided continuously throughout the broadcast day. Educational programming is a consistent element of the schedule, with the award-winning Spotlight on Education segment airing Monday through Friday at 7:15 AM and 3:15 PM, highlighting local schools. Sunday mornings feature a live broadcast of worship services from Trinity Presbyterian Church at 11:00 AM. Additional programming includes syndicated features such as The Pet Minute, The Old Farmer's Almanac Radio Report, and Something You Should Know. Sports coverage, local announcements, and community event information round out the station's variety format.