Talk Radio 102.3 - WGOW-FM

A talk radio station broadcasting on 102.3 FM in the Chattanooga, Tennessee market. The station carries a lineup of locally-produced and syndicated talk programming, with a particular emphasis on sports commentary and personal finance. SportTalk, one of the station's signature programs, has been a fixture on Chattanooga airwaves since 1986, making it a multi-generational presence for local sports followers. The show covers regional sports with content aimed at both dedicated fans and casual listeners. Let's Talk Money, a financial guidance program hosted by Jim Place and Jayme O'Donnell, has aired on the station since 1996, airing weekdays from noon to 1:00 PM. The show offers personal finance advice with an emphasis on accessible, common-sense guidance. Additional programming includes morning drive content with Jed and JR, the YAFFEE LIVE program, and Uncancellable with Dale Jackson. The station's schedule reflects a format that blends conservative commentary, local sports, and personal finance content characteristic of regional talk radio operations.