WPIG FM 95.7

Operating on 95.7 MHz and branded as "95.7 The Big Pig", this country music station holds a distinctive place in the broadcasting history of Southwestern New York. Its origins trace to 1949, when it signed on as WHDL-FM, launched specifically to extend the limited range of the AM sister station WHDL. Due to its early establishment, the FM outlet secured an unusually wide broadcast footprint compared to later-era stations. In its formative decades, the station maintained a classical music affiliation with WQXR-FM in New York City, common among upstate New York FM outlets of the era. For 74 consecutive years, the station carried St. Bonaventure Bonnies men's basketball. James F. Hastings, who later served as a U.S. Congressman, managed the station from 1952 to 1966. The call sign transitioned to WEBF-FM to honor owner E. Boyd Fitzpatrick, then through the 1980s, the station broadcast an easy listening or beautiful music format. In September 1988, under new ownership, it adopted the WOLN call letters with an adult contemporary format. On November 6, 1989, the station shifted to country music and assumed the WPIG branding it retains today. Since that format change, the station has maintained an uninterrupted run under the same branding and format, representing the longest such continuous run in the Southwestern New York region as of 2019. Corporate ownership has passed through Sabre Communications, Backyard Broadcasting, and Community Broadcasters before being acquired by Seven Mountains Media.