Soft Rock 98.9 FM - KSOF

A commercial soft rock radio station serving the San Joaquin Valley, operating under the brand identity "The Valley's Feel-Good Station." Programming centers on adult contemporary and soft rock music spanning multiple decades, with recent airplay including artists such as Cutting Crew, Alicia Keys, and The Human League. The station carries syndicated programming from nationally recognized personalities including John Tesh and Delilah, both longstanding figures in the soft rock and adult contemporary radio format. News and lifestyle content is woven into the broadcast alongside music, reflecting the mixed-format approach common to iHeartMedia-affiliated stations. The station participates in community and charity initiatives and broadcasts coverage of major events such as the Winter Olympics on the iHeartRadio platform.