WHBL AM 1330

An AM radio station broadcasting conservative talk programming established in 1925. Originally a portable broadcasting facility, it became permanently based in Sheboygan in 1928 through an arrangement with the local press. The station features local morning news, conservative commentary and analysis programs, sports coverage including professional football and basketball, and regional outdoor programming. Notable syndicated shows and local sports broadcasts have been central to its programming strategy. The station operates with an FM translator to extend coverage in the immediate market area.