The River - WMRV FM 106.5

The station broadcasts a format described as “Real Rock Variety.” The broadcaster serves listeners in Cumberland County, North Carolina, offering a diverse selection of rock music. The station’s programming is centered around providing a listening experience that blends different rock subgenres and styles, catering to a broad audience with varied musical tastes. The website indicates a focus on providing music and entertainment for the local community. The station’s weekday programming is structured around several distinct shows, each hosted by a specific on-air personality. The “Sully / More Music Morning Show” airs from 6:00 AM to 10:00 AM, setting the tone for the day’s listening experience. Dave Mason hosts the midday shift, broadcasting from 12:00 PM to 6:00 PM. Chris Russell takes over the evening slot, from 6:00 PM to 12:00 AM, followed by Cindy Scott who covers the overnight hours, from 12:00 AM to 6:00 AM. The website provides links for listeners to learn more about these shows and hosts through the station’s Facebook page. Details regarding the station’s history or significant milestones are not provided on the website. Information available is limited to the current programming schedule and on-air personnel. The broadcaster is owned and operated by Andrulonis Media LLC. The station maintains publicly accessible files, including contest rules, Equal Employment Opportunity (EEO) documentation, and links to Federal Communications Commission (FCC) online public information and application notices. These files are available for download directly from the website. The station offers a live audio stream accessible through the website, allowing listeners to tune in remotely. The broadcaster encourages listener engagement through its Facebook page, which serves as a platform for sharing information about shows and interacting with the audience. The station also provides links to download various documents related to its operations, demonstrating a commitment to transparency and compliance with regulatory requirements.