WLUP-FM 97.9 The Loop

A classic rock FM radio station that broadcast at 97.9 MHz in the Chicago, Illinois market under the longstanding brand name "The Loop." The station streamed online and offered listening via a dedicated mobile app and Amazon Alexa integration. The Loop identity became one of Chicago's most recognized classic rock brands over its broadcast history, before the original 97.9 FM frequency transitioned to different programming. The Loop brand has continued in Chicago radio under a different FM frequency.