KZ106 - WSKZ

A commercial FM station operating on 106.5 MHz in Chattanooga, Tennessee, broadcasting a classic rock format under the brand KZ106. The station is one of four Chattanooga-area outlets operated by Cumulus Media, with studios on Pineville Road and a transmitter located at Signal Mountain. The station adopted its WSKZ call sign in August 1978, sharing early ownership with AM sister station WGOW. Through the early 1980s it operated as a Top 40/CHR format, and beginning in 1985 the station began incorporating more rock-leaning programming, experimenting with a hybrid approach before returning to mainstream Top 40 in 1987. Competitive pressure from a new CHR rival in 1989 prompted another move toward rock-oriented programming, and in 1994 the station permanently shifted to its current classic rock identity. Programming affiliations include the John Boy and Billy morning show, which originates from Charlotte, North Carolina, and Steve Gorman Rocks, heard on weeknights. The station also carries University of Tennessee football on the Vol Network for the Chattanooga listening area. As of 2024, WSKZ has been broadcasting for 45 years, making it one of the longer-running FM stations in the Chattanooga market. Regular on-air promotions and live concert event tie-ins reflect an ongoing engagement with regional rock music audiences, including ticket giveaways for touring acts performing in the southeastern United States.