99X 98.9 FM

The station offers a diverse range of alternative rock music and programming, emphasizing a unique blend of entertainment and community engagement. A core element of the station’s identity is its commitment to showcasing new and established artists within the alternative rock genre, alongside a variety of other musical styles. The broadcaster also features listener-driven contests and interactive segments, fostering a strong connection with its audience. Recent blog posts highlight musical collaborations and interviews with artists, demonstrating a focus on music discovery and behind-the-scenes insights. The station’s content extends beyond music, incorporating discussions on local events and community happenings, as well as features on topics ranging from personal finance to local food scene rivalries. The station’s programming is anchored by several flagship shows. 'The Morning X,' a daily show, features hosts Barnes and Leslie, and incorporates segments such as 'Show Quiz Showdown,' a contest offering a $1,000 prize. Other notable shows include 'Steve Craig,' 'Will Pendarvis,' and 'Planet Jill.' A new, original radio soap opera, 'The Gilded Antler,' debuted on 'The Morning X,' offering a weekly drama set in Buckhead. The broadcaster also presents 'Organic X' and 'Resurrection Sunday.' Interviews and segments feature guests like Skye Estroff, an Atlanta food expert, and Stephen Peterson, whose personal story was shared on air. The station also utilizes a mobile application, 'Freeloader,' for listeners to access content. The station has a long-standing history as “The Original 99X,” maintaining a reputation for its unique programming and connection with its audience. A recent milestone includes Stephanie becoming the first winner of the 'Show Quiz Showdown,' claiming a $1,000 prize. The broadcaster has also been involved in community events, such as the Georgia Craft Brewers Festival. A notable event highlighted on the website is the formation of 'Howl Owl Howl,' a band featuring Darius Rucker, Mike Mills, and Steve Gorman, with the station providing a platform for the band's story and music. The broadcaster’s commitment to originality and listener interaction has contributed to its enduring presence. The station provides content through its website and a dedicated mobile application. Listeners can engage with the broadcaster through contests and interactive segments, such as 'Luck of the Irish,' which offers a chance to win $5,000. The website features blogs covering a range of topics, including music news, local events, and listener stories. The broadcaster also actively promotes local businesses and events, as seen in the 'March Into Spring' promotion and the coverage of the Georgia Craft Brewers Festival. The station’s commitment to community engagement is evident in its interactive programming and its platform for listener participation.