Sunrise Radio AM 963

The station broadcasts a commercial format focused on Bollywood, Bhangra, and British Asian music. It is described as the UK’s No.1 Commercial Asian Radio Station, catering to a diverse audience with a blend of established and emerging artists. The broadcaster’s programming emphasizes popular music from the Asian diaspora, featuring a mix of radio mixes and original tracks. Content also includes interviews, news, and event coverage related to the Asian entertainment scene, as evidenced by recent videos featuring artists and filmmakers. The station’s commitment to this niche genre positions it as a key platform for British Asian culture and music. The station’s programming schedule is structured around distinct time slots, each offering a unique listening experience. “Drive on Sunrise with Pepe’s Piri Piri,” hosted by Raj Ghai, airs from 4:00 PM to 7:00 PM. Following this, “Late & Live Night Life” takes over from 7:00 PM to 10:00 PM, continuing with “The UK’s Biggest Asian Mix” from 10:00 PM to 4:00 AM. The late-night programming extends until 6:00 AM. Recent tracks played on the station include “Tum Jo Aaye (Radio Mix)” by Rahat Fateh Ali Khan and Tulsi Kumar, “Zoobi Doobi (Radio Mix)” by Sonu Nigam and Shreya Ghoshal, “The Wakhra Song*” featuring Navv Inder, Lisa Mishra, and Raja Kumari, and “Ishq Sufiyana (Male) (Radio Mix)” by Kamal Khan. The station also features exclusive interviews, such as one with Simran Choudhary discussing her hit “Lutt Le Gaya,” and a conversation with filmmaker Neeraj Ghaywan about his film “Homebound.” While the website does not detail the station’s complete history, it highlights its current status as a leading platform for Asian music and culture. The broadcaster’s prominence is underscored by its association with significant events and artists. Upcoming events include the Holi Colour Dance Festival on March 14, 2026, a Badshah live concert on March 22, 2026, and Shreya Ghoshal’s “Unstoppable Tour” with appearances in multiple locations on April 10th, 11th, and 12th, 2026. The station’s involvement in promoting these events demonstrates its role in the broader Asian entertainment landscape. The broadcaster also highlights the debut directorial work of Aryan Khan with the satirical action comedy, *Ba**ds of Bollywood*. The station offers multiple avenues for listeners to engage with its content. It can be accessed live via DAB radio, online streaming, and through a dedicated mobile application, allowing listeners to take the music with them. The application is available for download, providing convenient access to the station’s programming. The station also features a news segment, reporting on topics such as comments made by Supriya Pathak regarding Mira Rajput. Furthermore, the station partners with various businesses, such as Celebrity Cruises and Pepe’s Piri Piri, offering promotional opportunities and listener discounts.