Viva FM 96.3

The broadcaster delivers news and interviews centered on regional events and business. Content focuses on topics such as the planned expansion of Dean & Dennys to Punta del Este and Maldonado, and the 50th anniversary of the Olympic swimming pool at the Maldonado campus. Reports also cover the Festival Pan y Queso’s efforts to promote tourism and the celebration of Bandana's 25th anniversary at the Teatro de Verano. Interviews feature individuals like Leandro Quiroga, discussing the 30th anniversary of Medio y Medio, and Siul Bango, who is working with the Down Association on the Comunidades project. The station’s programming includes several distinct shows. “Viva Sunset” and “Pura Vida” are recurring segments, as are “Como pez en el agua” and “Narakanazo.” “La Matina de Colonia” provides morning news, while “Empresa Viva” and “Conexión Empresarial” focus on business-related topics. “Mañana Viva” features conversations with notable figures, such as Leandro Quiroga. The station also broadcasts segments like “En la Punta de la Lengua.” The broadcaster has a presence in Punta del Este and operates on 96.7 FM and the station FM frequencies. A resolution was signed on February 18th regarding an unspecified matter. The Expo Acelu is scheduled to celebrate its seventh edition. The station highlighted the Ironman 70.3 event that took place in Punta del Este. Maite Cáceres, a pilot, has confirmed her participation in an upcoming event. The station engages with its audience through social media platforms, including Instagram and WhatsApp. It emphasizes being “in touch” with listeners. The broadcaster reported on the country’s leading position in the quality of life rankings in Latin America. An agreement is in place to restore historical piers in Piriápolis. The station also provides a platform for entrepreneurs like Pacana and Viatik, the latter of which is expanding in Argentina with the support of artificial intelligence.