Viva FM 107.3

A Spanish-language commercial FM broadcaster serving Connecticut's Latino communities, with signals at 107.3 FM in the Hartford and Springfield markets, 106.3 FM covering Waterbury and New Haven, and 103.3 FM serving Bridgeport and Stamford. Programming emphasizes contemporary Spanish-language hits, described as the number-one station for today's hits within its broadcast footprint. Beyond music, the station engages Spanish-speaking audiences across Connecticut through community-focused content covering personal and professional development, entrepreneurship, and local events. Editorial content reflects the interests of the region's Hispanic population, including segments on Puerto Rican culture and cuisine, financial guidance for small business owners, and lifestyle topics. Event promotion and community outreach form a significant part of the station's identity, with activations across Latino neighborhoods in Connecticut. The station's brand, Viva, is also carried online at vivazona.com, extending its reach to Spanish-speaking listeners beyond the terrestrial signal area.