95.7 The Beat - WBTP

The station broadcasts a format centered on classic hip hop and R&B music, identifying itself as “Your Throwback Station.” The broadcaster caters to listeners in the Tampa Bay and Sarasota areas with a focus on delivering familiar and beloved tracks from these genres. Recent on-air activity includes songs by artists such as Keith Sweat, Lil’ Kim, and Ty Dolla $ign, demonstrating the station’s commitment to playing established and popular artists within its core format. The station also provides news updates, including reports on severe weather events like tropical storms (Melissa, Jerry, Fernand) and tornadoes impacting the Midwest and Oklahoma, alongside local news stories such as the discovery of a woman’s body in Phoenix and reports of burglaries. Additionally, the station shares information on music industry news, including updates on artists like Ari Lennox and J. Cole, and highlights new releases, such as Ty Dolla $ign’s ‘Girl Music Vol. 1’ EP and Denzel Curry’s debut LP, ‘Strictly 4 The Scythe.’ The station’s programming includes a variety of on-air personalities, identified as DJ Shizm, Ashlee, Anjali, Queen B, Dolewite, Roxy Romeo, and ColbyO, as well as Operation Storm Watch. Listeners can tune in to hear these hosts throughout the day. The station also promotes upcoming events, including the iHeartRadio Music Awards, which will be broadcast on FOX at 8/7c, the We Them Ones Comedy Tour, and the Fall-Off Tour featuring J. Cole, scheduled for July 15th. The station also provides information regarding community initiatives, such as the 12th Annual Be The Dream Turkey Drive presented by BK Law. The broadcaster has a history of community involvement, demonstrated through initiatives like the annual Be The Dream Turkey Drive. The station also actively promotes events like the iHeartRadio Music Awards, encouraging listeners to tune in. Furthermore, the station provides updates and information related to weather events, including tropical storms and tornado warnings, showcasing a commitment to keeping listeners informed about potentially hazardous situations. The station also provides updates on music industry news and artist releases, demonstrating its role as a source of information and entertainment for its audience. The station operates as part of a larger audio company and offers opportunities for advertising. Listeners can find and binge podcasts through the platform. The station also provides weather updates and warnings, including information on storm surge, rainfall, and wind conditions. The broadcaster also promotes events like Wags & Whiskers: Cheshire Cat Ball and encourages listeners to participate in charitable drives, such as the Turkey Drive. The station’s website provides access to recently played songs and information about upcoming events, allowing listeners to stay connected and informed.