WWOJ FM 99.1

WWOJ is a commercial FM radio station broadcasting at 99.1 MHz, licensed to Avon Park, Florida, and serving the Sebring area under the brand name "OJ 99.1." The station programs a country music format and has consistently achieved the highest Arbitron ratings in the Sebring radio market. The station signed on in 1982 at 106.3 FM, initially carrying an adult standards and middle-of-the-road format. The country format was adopted in 1985, and in 1997 the station relocated to its current frequency of 99.1 FM, increasing its transmitter power to 10,000 watts in the process. In addition to country music, the station serves as a local information hub for Highlands County, providing weather updates, local news, and community-oriented programming under its "Heartland Happenings" segment. The station supplements its local content with country music news from national sources.