KNEB 960 AM - KNEB

An AM talk radio station operating at 960 kHz, licensed to Scottsbluff, Nebraska, with programming targeted at the agricultural industry across the Nebraska Panhandle and Southeast Wyoming — a region informally known as "Wyobraska." The station is owned by the Nebraska Rural Radio Association, a cooperative organization representing thousands of farmers and ranchers, making it a distinctively community-owned broadcast outlet. KNEB began broadcasting on January 1, 1948, initially at 970 kHz as a daytime-only station with 500 watts. In 1953 it moved to 960 kHz, enabling full-time day and night operations. The Nebraska Rural Radio Association acquired the station in 1984, reorienting its format toward agricultural news, commodity markets, and weather information relevant to rural listeners. Programming also includes content from CBS News Radio. The station is a member of the Rural Radio Network, an unusual ownership structure in American broadcasting where the licensees are farmer and rancher cooperatives rather than commercial media companies. KNEB's programming is simulcast on FM translator K262CU at 100.3 FM. The station carries historical significance in the region, having provided live mobile coverage during the catastrophic tornado outbreak of June 27, 1955.