Santa Cruz Voice

A community-focused radio platform dedicated to locally produced programming that covers a broad range of subjects relevant to the Central Coast of California. The station's schedule reflects a commitment to public affairs, local business, health, education, and culture, offering shows that include medical call-ins, food and dining programming, mental health discussions, cannabis information, and veteran-focused content. Additional programming addresses local schools, ranching, fitness, and book culture. Live music and arts coverage is also part of the roster, alongside morning talk programming for the Monterey Bay area. The station positions itself as a connector between community voices and residents, with a schedule that shifts across the week to accommodate a wide variety of hosts and subjects.