KLIB

KLIB streams live from Roseville CA, United States, on Tuninga Radio.

This radio station specializes in News, Talk, Religious, Adult Contemporary music.

The station offers a diverse range of programming primarily targeted toward ethnic minority audiences. The broadcaster’s content focuses on Asian, Hispanic, and other ethnic programming, aiming to serve underserved communities. A significant portion of the programming is produced by independent producers broadcasting in languages such as Spanish, Korean, Russian, and Vietnamese. Additionally, the station provides religious programming in English. The broadcaster also markets airtime to producers creating programs centered on specific ethnic cultures and to advertisers seeking to reach ethnic minority groups within the markets it serves. Programming is also created in-house for specific audiences. The broadcaster’s programming includes content produced in Chinese (Mandarin and Cantonese) for the Chinese-American population in select metropolitan areas. Specifically, three AM stations in one location, two AM stations in another, and one AM station in a third location produce this programming. These stations, KAZN-AM, KMRB-AM, WKDM-AM, and WZRC-AM, offer Cantonese and Mandarin Entertainment Channels. Sino Television is also involved in programming production. The remaining stations primarily sell airtime to independent producers, facilitating a wide array of programming in various languages. Multicultural Radio Broadcasting, Inc. (MRBI) and its affiliates were founded in 1982. The company owns and operates one FM station and thirty-nine AM licensed radio stations across ten states and the District of Columbia. The broadcaster’s affiliates include Sino Television, Sunbelt Television, and Networks Asia, collectively referred to as “the Companies.” The company’s history demonstrates a commitment to serving diverse communities through targeted programming and advertising opportunities. The website indicates that the company is still operating, as evidenced by the copyright date of 2026. The broadcaster’s operations extend beyond radio, encompassing television broadcasting through Sino Television. The station’s business model involves both direct programming production and the sale of airtime to independent producers. The broadcaster actively markets its airtime to producers of ethnic-focused programs and to advertisers aiming to reach specific ethnic minority groups. The broadcaster also handles advertising spots for those producers and advertisers. The station’s FCC applications, including those for KAZN-AM and KMRB-AM, are publicly accessible, demonstrating transparency in its operations.