The R Radio 100.1 FM

A commercial FM radio station broadcasting at 100.1 MHz from studios located in Rancho Mirage, California, in the Coachella Valley area of Southern California. The station operates with a programming philosophy rooted in Christian values, offering varied music and spoken-word content framed within that orientation. The station is affiliated with La R 98.9 FM as a sister station, suggesting common ownership or shared programming arrangements between the two properties. The pairing of an English-language outlet at 100.1 FM and a Spanish-language counterpart at 98.9 FM reflects a common dual-format ownership model used in bilingual desert Southwest markets. The station maintains an active web presence and social media accounts on Facebook, Instagram, Twitter, and YouTube.